奧運景觀look of the Games

奧運景觀look of the Games

奧運會景觀

　　奧運會景觀系指在所有的奧運會場館、地點實行統(tǒng)一的標識、裝飾和路標系統(tǒng)。這方面的工作主要包含設(shè)計、項目管理、制作和安裝。必須分清奧運會形象與景觀之間的區(qū)別。形象是指決定整個設(shè)計構(gòu)想的全部設(shè)計、構(gòu)圖以及藝術(shù)性方面的問題。景觀是指用直觀的方式來表達這種設(shè)計構(gòu)想，并計劃和制作奧運會期間的景觀所需的所有的物資材料。奧運會景觀包括應(yīng)用于條幅標語和高層建筑物上的背景圖案等，這是為了在奧運會主辦城市的奧運場館和公共場所提供統(tǒng)一的設(shè)計圖案和形象標志。奧運會組委會可以建立一個職能部門辦理奧運會景觀方面的事務(wù)。

Look of the Games

　　Look of the Games relates to the implementation of an integrated identification, decorations and way finding signage programme for all Games locations and venues. Its activities mainly involve design, project management, production and installation. The difference between Image and Look of the Games must be noted. Image is responsible for all design, image and artistic issues determining the overall design vision. Look of the Games manages one visual expression of this design vision, planning and producing all the materials for the Games time look. The Look of Games includes graphics that may be applied to banners, towers, etc. in order to provide uniform design and imagery to Olympic venues and public space within the Host City. The OCOG may establish a functional area dealing with Look of the Games aspects.

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